Nomen Agency - Naming & Branding Insights

Professional naming agency documentation and methodologies.

Document Collection

Based on the documents in /Users/moul/Downloads/nomen/:

Client Work Examples

• 3ANK - Financial/banking sector naming project
• United Drivers Cab - Transportation/mobility sector
• Multiple presentation formats (PDF, PowerPoint)

Document Types

• Creative briefs and briefings
• Agency presentations
• Naming proposals and alternatives
• Strategic presentations

File Structure Analysis

Briefing créatif.docx          - Creative brief template/example
Présentation de l'agence.pdf   - Agency capabilities presentation  
Nomen pour 3ank.pdf/.V2.pdf    - Client naming proposals
Présentation Nomen.pdf         - Core agency presentation
Noms 3ank.pptx                 - Name alternatives presentation
brief 3ank.pptx                - Project brief

Professional Naming Methodology

Key Principles (Inferred)

• Sector-specific approach - Financial (3ANK) vs Transportation (UDC)
• Iterative process - Multiple versions (.V2) showing refinement
• Multiple formats - Brief → Research → Proposals → Presentations
• Comprehensive documentation - From strategy to execution

Naming Process Framework

1. Creative Briefing - Understanding client needs and constraints
2. Strategic Analysis - Market positioning and competitive landscape
3. Name Generation - Multiple alternatives and approaches
4. Presentation & Rationale - Explaining naming logic and benefits
5. Refinement - Iterative improvement based on feedback

Document Organization Patterns

• Client-specific folders and naming conventions
• Version control for iterative refinement
• Multiple output formats for different stakeholders
• Comprehensive project documentation

Applications for Amigos

Naming Strategy Lessons

• Multiple alternatives - Don’t settle on first option
• Rationale documentation - Explain the “why” behind names
• Stakeholder presentations - Different formats for different audiences
• Iterative refinement - Version control and improvement cycles

Process Structure

• Start with creative brief defining goals and constraints
• Generate multiple alternatives with different approaches
• Document strategic rationale for each option
• Present in stakeholder-appropriate formats
• Iterate based on feedback

Technical Implementation

For future reference when developing naming for projects:

## Naming Project Structure
/naming/
  /brief/           - Project requirements and constraints
  /research/        - Market analysis and competitive landscape
  /alternatives/    - Generated name options with rationale
  /presentations/   - Stakeholder materials
  /final/          - Selected name with full documentation

Key Takeaways

1. Professional naming is systematic - Not ad-hoc brainstorming
2. Documentation matters - Rationale as important as names
3. Iteration is essential - Multiple rounds of refinement
4. Context is everything - Sector, audience, goals all influence approach
5. Presentation varies - Different stakeholders need different formats

Notes

Documents are in French and appear to be from a professional naming agency called “Nomen”. Content focuses on systematic approach to brand naming with extensive documentation and client-specific customization.

Source: Document collection from /Users/moul/Downloads/nomen/ Language: French Domain: Professional naming and branding agency work