THE PLAN: Building Amigos Together

A comprehensive proposal for structuring our venture

TMP: Currently working in smaller, focused files for easier iteration

This document is the master plan, but I’m developing each section in dedicated files to focus on specific areas:

Plan Components

p/amigos/plan-structure|Structure & Governance

• Team organization and roles
• Leadership model and decision-making
• Governance evolution
• Conflict handling procedures
• Ownership structure and control mechanisms

p/amigos/plan-finance|Finance & Incentives

• Equity distribution and vesting
• Compensation frameworks
• Risk/reward alignment
• Fundraising strategy
• Exit paths and liquidity events

p/amigos/plan-product|Product & Execution

• Problems we’re solving
• Product vision and direction
• Technical architecture
• Roadmap and milestones
• Competitive strategy

p/amigos/plan-hr|Human Resources & Hiring

• Team organization and hiring strategy
• Developer relations approach
• Organizational philosophy and culture
• Early stage recruitment priorities

p/amigos/plan-marketing|Marketing & Ecosystem Strategy

• Dogfooding philosophy and authentic building
• Community development programs
• Hackathon and incubator initiatives
• External showcase strategy

Executive Summary

Core Principle: One captain, many builders, shared success.

This plan outlines how we build Amigos into a multi-billion dollar company through:

• Clear leadership with protected founder control
• Risk-based equity distribution
• Developer-first product vision
• Long-term value creation over short-term gains

Your Response Options

When you’ve reviewed all sections:

• YES: “I trust the vision and want to build this together”
• COUNTER: “Here’s my complete alternative plan”
• EXIT: “This isn’t for me, let’s part as friends”

Next Steps

1. Read each section in detail - they’re designed to be self-contained
2. Ask questions in our 1-on-1s about any aspect
3. Write counter-proposals if you see better approaches
4. Decide which option works for you
5. Commit or exit with clarity and respect

The Bottom Line

I’m taking maximum risk to build something extraordinary. This structure enables us to:

• Take massive technical risks
• Make bold long-term decisions
• Stay focused on developer value
• Build generational wealth together

My ask: Trust me to be captain. Help me navigate. Share in the treasure.

“Ships with multiple captains sink. But ships with great crews make history.”

Let’s make history together.

See also

• p/amigos/plan-structure
• p/amigos/plan-finance
• p/amigos/plan-product
• p/amigos/plan-hr
• p/amigos/plan-marketing
• p/amigos/leadership-announcement