THE PLAN: Marketing & Ecosystem Strategy
Strategic approach to marketing, community development, and ecosystem growth through authentic building and real-world applications.
Marketing Philosophy: Dogfooding First
Real Products, Not Just Demos
Core Approach:
- Build actual useful applications ourselves
- Partner with companies for real use cases
- Show amazing implementations, not toy examples
- Authentic product-market fit demonstration
Why This Matters:
- Technical credibility through actual usage
- Community trust through proven solutions
- Market validation through real adoption
- Sustainable growth through value creation
External Showcase Strategy
Partnership Model:
- Support other companies building real solutions
- Highlight diverse use cases across industries
- Technical case studies with measurable impact
- Community-driven innovation stories
Success Stories Framework:
- Before/After comparison with traditional approaches
- Performance metrics and developer productivity gains
- Cost savings and time-to-market improvements
- Developer testimonials and satisfaction scores
Community Development Programs
Hackathon Program
Program Structure:
- Regular themed hackathons (monthly/quarterly)
- Prize pools for real innovation
- Focus on practical applications
- Post-hackathon incubation support
Themes and Focus Areas:
- DeFi and blockchain integration
- Web2 to Web3 bridges
- Developer tooling and productivity
- Enterprise application modernization
- AI/ML service composition
Incubator Program
Program Details:
- 3-6 month intensive programs
- Technical mentorship + business guidance
- Equity-free or minimal equity investment
- Access to core team and resources
Selection Criteria:
- Technical excellence and innovation
- Real-world problem solving
- Community impact potential
- Team commitment and capability
Hackers in Residence
Program Structure:
- Embedded developers in our ecosystem
- Stipend + resources for innovative projects
- Direct collaboration with core team
- Publishing and evangelism responsibilities
Deliverables:
- Technical blog posts and tutorials
- Open source examples and templates
- Community workshops and presentations
- Feedback on platform development